How to Increase Employer Participation in Your Virtual Fair
Why employers say no — and the playbook to get more of them to say yes (and renew next year).
Sell outcomes, not features
Employers do not care about your platform. They care about hires, qualified applicants and brand exposure to a target audience. Lead every conversation with the metric they care about.
Lock anchor sponsors first
One Fortune 500 logo unlocks 20 mid-market 'me too' employers. Spend disproportionate effort on anchors and use their commitment to close the rest.
Tier your packages
A presence-only package, a video-chat package and a sponsor package are easier to sell than a single high-priced bundle. Tiers anchor the perceived value of the middle option.
Show post-event reporting up front
A sample post-event report (booth visits, chats, leads, ATS-ready CSV) is one of the most effective sales assets you can have. Employers renew because they can prove ROI internally.
Make exhibitor onboarding stupid easy
If setting up a booth takes more than an hour, employers churn. A self-service CMS with templates, video guides and a single point-of-contact PM keeps them in.
Survey and follow up after every event
An NPS survey to every employer, plus a personal call to anchors, makes renewal almost automatic and surfaces the issues you have to fix before next time.